Katherine Parrott is a strengths-based senior leader specialising in people-centred business performance.

With over 20 years’ experience in marketing, brand and communications strategy Katherine has worked with national and international clients to set direction, execute strategy and optimise business performance, underpinned by a foundation in organisational development, leadership and people performance.

Katherine has worked across the public and private sectors and a wide range of industries, including agribusiness and the primary industries, health, sport and wellbeing, banking and education. She has spent the last few years immersed in technology.

Across every sector, Katherine’s passion is helping people and places achieve their potential and as a futurist, Katherine’s role often helps define the way forward. She’s a strategist and entrepreneur who enables communities and enterprises to have more IQ and EQ: connecting market context, data, business information and human talent to build performance.

Katherine’s areas of expertise include:

Strategy: Creating or clarifying the organisation’s roadmap, taking into account all key areas of the business. This includes strategy development, situation analysis, road-mapping, identification of opportunities and gaps and implementation. Aligning action to strategic objectives and building teams to achieve the vision.

Leadership and Innovation: Strategies and programmes that analyse the leadership required in your business and builds capability to achieve organisational objectives. People centred leadership or change management that considers individual needs within the wider context of their team and organisation. Leadership that builds creativity, innovation and growth.

Culture and Organisational Development: Creating high performing cultures and teams that deliver on organisational objectives. Change management and organisation-wide culture programmes.

Marketing and Brand: Over 20 years’ experience in all aspects of marketing and brand strategy and execution: aligned to strategic direction and embodying the essence of the organisation. ‘Modern’ marketing combining the best of traditional and digital approaches.

Communication: Internal and external communication that creates clarity and cohesiveness throughout the organisation. Creation of strategy or assistance with implementation.

Facilitation and Training: Extensive facilitation and training experience, including programme design, development and delivery.